Lara Croft to host Sci Fi Channel Ad Campaign (1999)

Maybe it's because her breasts defy gravity...

by IGN Staff - June 16, 1999

Starting June 18, Lara Croft, the buxom beauty from Eidos' Tomb Raider series, bursts out of the videogame world and onto the Sci Fi Channel. No, it's not the newly-appointed flesh-and-blood model Lara Weller, but instead the virtual version of the character rendered by computers.

Lara Croft joins the ranks of actress/singer Traci Lords, the band Everclear, tennis stars Venus and Serena Williams and rap artist Busta Rhymes in the series of network identification spots for the Sci Fi Channel. These 20 second spots, titled "I AM SCI FI," are made to reinvigorate the network brand, giving it a whole new look and feel.

In the Lara Croft spot, the Tomb Raider star touts her sexiness and announces her love for her favorite videogame: Pong. Hey, the game's about two long, hard objects whacking around a ball. Makes sense to us.

Lara's New Threads (1999)

Eidos and Today's Trenz spiff out with new a line of Lara Croft clothing.

by IGN Staff - August 20, 1999

Eidos Interactive announced its licensing Lara Croft to Today's Trendz for a new line clothing, to be introduced this month.

Several designs, with up to 16-color art, will be introduced in the initial roll out with new designs coming this fall and into the year 2000 and beyond. The clothes will be available to a broad base of retailers including electronic game, comic book, video, specialty gift and general merchandise stores.

The clothing line will be on view at the Las Vegas M.A.G.I.C. men's apparel trade show M.A.G.I.C. attendees can check it out at booth No. 70426-27 in the Sands Expo.

"We're always looking for innovative ways to maximize Lara's exposure, so we're enthusiastic about working with a licensee as talented and creative as Today's Trendz," said Sutton Trout, creative director, Eidos Interactive.

"We're excited about the opportunity to have Lara Croft, one of the most recognizable faces in the world, on board with Today's Trendz," said Gus Stevens, company founder.

IGNPSX, however, sees things differently. Our big concern is this - do they make double D-size shirts, so Lara can wear them, too? Because if not, well then, forget it.